Sample project / 2026
CS - 004 / ESSENZ
Logo design · Brand identity · Creative direction
2026
ESSENZ is a holistic wellness brand with a visual identity built around sensory experience. The logo takes inspiration from essential oils, translating the idea of drops, diffusion and fluidity into a soft and refined mark. We developed the logo and brand identity for Corinna von Weber, defining the typography and brand language across its applications.
We developed the creative concept and directed the photoshoot around treatment as a sensory ritual. Soft side lighting, deep shadows and warm highlights sculpt skin, oil and the therapist’s gestures. Close-ups turn the body into an abstract landscape, while natural textures and layered glass add depth. The compositions balance intimate detail with negative space for typography. A focus on vertical framing carries the same visual language into social content, connecting the brand identity with the atmosphere and tactility of the treatments.
Views one month after brand launch
Increase in customers
© 2026 – Common Systems / Corinna von Webern – All rights reserved
Photo credits – Studio Fotografico Bruno Ugo – Bozen